Grow Your Business with Nardell

Access Over 60 Million Potential Customers

Nardell is the premier behind-the-scenes engine for banks and multinational corporations, powering their usage, privileges, and rewards programs.

With over 20 years of proven track record, we specialize in curating compelling lifestyle offers from key merchants for our clients' massive customer base.

Grow Your Business with Nardell: Access Over 60 Million Potential Customers

Nardell is the premier behind-the-scenes engine for banks and multinational corporations, powering their usage, privileges, and rewards programs. With over 20 years of proven track record, we specialize in curating compelling lifestyle offers from key merchants for our clients' massive customer base.

Why Partner Us?

Join the largest ecosystem in Malaysia and associate your brand with leading international

and local banks, top rewards programs, and loyalty platforms. We connect you directly to

a ready-made market.

Massive Reach

Access over

60 Million

potential customers across Malaysia

Boost Sales

Engage shoppers who purchase 7x a month and increase sales by up

to 6x with existing customers.

Premium Positioning

Stand out alongside with more than

5,000

leading brands

Some of Our Clients

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

Your Key Benefits

Benefit #1: Zero Cost

Zero Cost to Participate: You only invest when you make a sale.

Benefit #2: One-Stop Solution - Save Time.

Single Point of Contact: Manage your presence across 16+ sales channels through one dedicated Nardell specialist, saving significant manpower and coordination effort.

Benefit #3: Smarter, Sustained Brand Exposure.

Move beyond short-lived marketing spikes. We ensure consistent, strategic brand visibility throughout the year across all our partner channels, maximizing your exposure yield.

Benefit #4: Strategic Campaign Management.

We coordinate and stagger the release of your offers across different quarters and platforms. This delivers continuous customer engagement and optimizes your reach over time.

What You Need to Provide: Crafting Your Offers

Successful partnerships are built on exciting, clear offers. To ensure maximum uptake across our network, we ask merchants to provide the following three(3) core offer types.

Key Requirement:

All offers must be maintained for a minimum duration of twelve (12) months (1 year) on any sales channel where they are activated. This ensures consistency for customers and allows for effective campaign planning.

1. Direct Discount

Provide a straightforward percentage or fixed discount on the customer's purchase.

Example:

  • 20% Off Total Bill

  • Buy 1 Free 1 (B1F1)

  • 30% Off with a Minimum Spend of RM100

  • One complimentary kids’ meal for every adult main course

2. Product Voucher

Offer a specific product or bundle at a special promotional price.

Example:

  • "Signature Nasi Lemak" at only RM15 (U.P. RM30)

  • Gourmet Coffee & Pastry Combo for RM20 (U.P. RM40)

  • Mini Donuts 6-Pack for RM20 (U.P. RM30)

3. Cash Voucher

Provide a monetary discount voucher to be redeemed against a broader purchase or service.

Example:

  • RM50 Cash Voucher with any SPA treatment

  • RM5 Cash Voucher for any hand-crafted coffee

  • RM20 Cash Voucher on books priced at RM100 and above

Next Steps:

Please prepare the details for at least one offer per type (Direct Discount, Product Voucher & Cash Voucher), including the exact title, discount mechanics, clear

terms & conditions, and validity period (minimum 1 year), for inclusion in your application.

By participating in multiple sales channels, your offers benefit from a staggered and continuous rollout. Since each sales channel's annual campaign cycle begins in a different month, your brand maintains year-round visibility, creating a persistent marketing presence rather than a single, short-lived promotion, i.e. your offers will be featured on an “ongoing basis”.

Frequently Asked Questions

Get quick answers about Nardell’s merchant sourcing and partnership programs.

1. How much does it cost to participate?

Zero Cost. Your heard right – It’s absolutely free to join. Your cost is the discount/offer when a sale is made through our channels.

2. How long does it take to go live?

For bank partnerships, it typically takes up to 6 weeks. For digital platforms, you can be live in 2 to 3 weeks.

3. What do you need from us?

Your best possible offer, clear terms & conditions, your brand assets (logo, images), and a

signed Participation Form.

4. Will this hurt our profit margins?

Unlike upfront marketing costs, your margin is only engaged when a successful sale occurs. You pay for performance, not just for exposure.

5. Can we choose specific sales channels?

Absolutely. We will guide you through the benefits of each channel (banks vs. digital platforms), and you decide where you want to participate.

6. Need to speak to someone?

Our Merchant Partnership Specialists are ready to help. 

Contact Us Here

Ready to unlock growth with over

60 million potential customers?

Join Nardell's Merchant Partner Network Today.

Nardell partners key merchants to curate win-win rewards ecosystem for major banks and digital platforms.

© Copyright 2026. Nardell Group of Companies. All rights reserved.